Google’s latest point of view on the use of tag clouds is this: Less is more. According to Google’s search quality specialist Matt Cutts, the visuals we usually see on the right or left side bar of a blog website known as tag clouds may be more damaging to search engine optimization when done in excess. Tag clouds look as a population of words or tags. Frequently used tags usually look bigger than those rarely used. There was a time when tag clouds were so huge in blogging that many another bloggers applied it. But with this current news, it would be wise for blogs to render tag clouds a dependable and particular second look. Google’s search quality specialist Matt Cutts has this latest update on tag clouds that will dramatically change the way blogs are set up. Tag clouds are the visual layout of random words normally seen on either the left or adequate side bar of a blog website. Tag clouds are populated with tags, or words, which are oftentimes employed on the blog posts. The huge words refer to the more used tags, while those coming out to have regular font sizes or even smaller font sizes are the seldom employed tags. There was a time when numerous bloggers used tag clouds to also give the visitors a visual representation of top topics on the posts of the blog. But Cutts said, where search engine optimization is involved, having tag clouds may have no good impact.

Cutts explained that tag clouds can be overdone, and when that happens, Google may perceive it as keyword stuffing, a major no-no in search engine optimization. SEO is built-up on good content with just the proper keyword density to make a web site rank.

Making categories is suggested, not creating tag clouds. Cutts said that he applies this scheme himself. With categories, visitors are presented smart directory of subjects prominent in the blog, which may be the one they find of value to them. With more visitors enjoying the content, posting comment, and coming to the web site, Google will most definitely give it a higher ranking.

Though not providing a declared rule, Cutts proposed to think twice or thrice about utilising tag clouds. If it can be avoided, then not employing tags is advisable. But if not, then the lesser tags can have more beneficial effect.

Tag clouds create duplicate content on the site, which Google penalises. When a tag is made, the link extends to the tag URL. Visitors clicking the tag URL may think they will be seeing another content, when in fact, it is the like content on the post, on the Home Page, and elsewhere. Visitors wish info that is facilitative to them. Taking them to many places on your site which supply the duplicate content will easily make them disfavor the site. You will then drop off your visitors, your traffic naturally diminishes, and so do your page rank.

What is the lesson of the story? Content is indeed the bloodline of search engine optimization.

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