WordPress is one of the world’s leading and most widely used blogging package. When it comes to SEO it is one of the best programs that you can use.

This is part of a series of tip articles just about using WordPress for leveraging on Search Engine Optimization.

Tip: Make sure the blog is on YOUR site

We are often asked

If you are doing blogging for Search Engine Optimisation purposes compared to gaining traffic purposes, then you can ONLY locate your blog in one place and one place only – On your site!

Do not even think about using a sub-web such as blog.myhotsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your site but they are confusing from an SEO perspective. If you want to have the blog content 100% linked up with your website then make sure it is off a sub folder and NOT a sub web for example : myhappysite.com/blog.

Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines – the result outcome will be unclear.

If your blog is currently on WordPress.com or Blogger.com then consider quickly to move it and it’s contents to your physical website. Moving a WordPress.com hosted site to your own WordPress site hosted by you is uncomplicated – do a database backup and then set up WordPress on your internet site and then restore the contents. Moving a Blogger site to a WordPress site is not that easy. If you want to learn how to do this then just Google – “moving a blogger blog to wordpress” and you will get some good hints on how to do this.

One fundamental matter to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be gravely affected after you have added your blog content.

We have had clients who had good ranking have their ranking drop through the floor when we added a large blog. Adding a hit of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimization optimized for the keywords that you want to rank for. Search Engine Optimize the content before making it live to avoid this dilution process. Taking the time to do this BEFORE you add it to your site will make a big difference to your immediate ranking position.

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