by Virginia Anthony

Search engine optimization (SEO) is an online marketing scheme which intents to improve the volume or quality of traffic to a internet site from search engines via “natural” (“organic” or “algorithmic”) search results. Through search engine optimization, a website’s ranking is improved and so more visitors it will be brought forth to the website. SEO may aim various forms of search, including image search, local search, and industry-specific vertical search engines.

Optimizing a website chiefly involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

Search engine optimization began in the mid-1990s, as the first search engines were cataloging the early Web. At the start, all a webmaster required to do was submit the address of a page, or URL, to the various engines which would send out a spider to “crawl” that page, extract links to other pages from it, and return data found on the page to be indexed.

Site proprietors started to notice the value of having their sites highly ranked and visible in search engine results. Early adjustments of search algorithms relied on webmaster-provided info such as the keyword meta tag, or index files in engines. Meta tags provide a guide to each page’s content.

Because the success and popularity of a search engine is ensured by its ability to produce the most crucial results to any given search, allowing those results to be fake would turn users to find other search sources. Search engines reacted by developing more elaborate ranking algorithms, providing additional factors that were harder for webmasters to alter.

By 2007, search engines had integrated a wide range of unrevealed factors in their ranking algorithms to trim down the impact of link manipulation. SEO practitioners may also study patents held by various search engines to gain insight into the algorithms.

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