There are many stories out there of how people are able to make money online easily. The media latches on to stories of people turning their blogs into movies or stories of websites started in a garage and then becoming an empire. While these stories do happen, it turns out that the majority of people making money online do so through affiliate product sales and advertising. And many people make a very decent income with this. This article will explain to you one of the easiest ways and best ways to earn money online, and that is through Google Adsense advertising.

The answer about Google Adsense is a definite yes: it is easy to implement and make money. Because it is easy to start, it is also one of my recommendations for people to use when they first start out in internet marketing as well. In the old days traditional banner advertising was the only way to go but this had a problem of being very untargeted. People then started using product sales and affiliate links, but using this meant you earned money on each purchase only.

With Adsense, you are paid per click or paid per action. And it is also easy to implement. As opposed to affiliate ads you do not have to find the product yourself.

Sure, you’ll have to ensure the ads get good placement, so as to be noticed but despite that they don’t bother viewer’s as much as traditional ads. Think about the many sites you’ve seen using pop-ups, floating banners and many other schemes that will have visitors screaming in anger every time they visit the said website. You can actually do better then that, annoying people less and still making an amount of money.

Google, being a search engine company, has managed to write scripts which can scan the content of your page, then scan its own database of Adwords advertisers, then deliver appropriate ads to your page – all in an instant!

If you compare this to banner ads or affiliate links, there is not much comparison. You will need to hunt down multiple affiliate products if your page has multiple topics. Otherwise, you may have non targeted ads and users are less likely to click on non targeted ads.

With Google AdSense that just about never happens: the ads present on your site will always be in sync with whatever your visitors are interested in and that adds to your site’s value and to the revenue it produces. What’s more, the look of these banners and their size is customizable, which means they will feel more integrated with the rest of your site’s content, which brings an increase in your site’s overall visual quality as opposed to a traditional approach.

With traditional advertising and banners and affiliate links, you have to continue to keep your ads relevant as a webmaster. Not so with Google Adsense. Google Adsense acts as the “broker”. It can search in its database of advertisers and match them with your content.

AdSense is a great advertising program because a lot of thought has went into making it “just work for everyone”. It works great for the people who use AdWords, for the webmasters using AdSense, and most importantly for the visitors of the websites.

What do you need to do from here?

Here are a few steps:

1. You need a website first to put the Ads on. If you have one already, great! If not, then you will need to create one. Some free website providers do not allow you to put ads on there so you will want to look at hosting your own which will cost between $7 and $12 per month.

2. Create your content to be keyword targeted. For any existing content, you will want to consider modifying it to also be keyword targeted. The way to do this is to take the overall meaning of the page, check out Google Adwords keyword tool to find out what keywords people are using to search for content like yours, find keywords with high search volume, and use those keywords in your articles. You will most likely have a “main” keyword to focus on and then many “related” keywords. Use the “main” keyword in the title, intro, and conclusion. Use the “related” keywords throughout the rest of your article.

3. If you have not already, apply for a Google Adsense account. You will need to submit a site of good quality and good content to increase your chances of approval. After approval, you can add more sites easily.

4. Once approved, you can create Adsense “units”. These units will provide javascript to you to copy an paste to any page on your website you want to display ads on. Furthermore, once approved, you can add Adsense “units” to any website you run.

That is all there is to setting up your sites for Google Adsense. Going forward, you will eventually want to learn about some traffic generation tactics. There are many, and the easiest one is article marketing. As you are already writing articles for your site, you can use those to drive traffic by syndicating them (a.k.a. submitting them) to various article directories. With each article that is submitted you are allowed a “resource box”. This is where you post more information about you and you can post a link to your website. This is one of many effective traffic generation methods.

Just don’t forget, though, that the main idea right now is just to get started. This means getting your site up, getting your content keyword optimized, and getting your Adsense units on your website. So go out there and get started and and you will find it’s quite simple to be making money online with Google Adsense.

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