OK, you have built your site and published it online, that’s great! But now you need to figure out how you are going to get traffic to your website. If nobody knows your website is online then they can’t find your site. And if no one can find your site you can’t expect to make any sales. Using proven SEO techniques you can get your website listed in the search engines and help get you the traffic you need. Follow the tips below for basic SEO strategies.

On Site SEO Now it is time to start tweaking your site to make sure that it is search engine friendly. When a search engine crawls your site, you want to be sure that it can read all the text very easily, this will help in your ranking. Also no matter how much content you have on your site, you need to be sure that the main keywords you want to be listed for in the search engines are within your site. Each keyword should be placed once in every paragraph. So if you are trying to target people looking to buy calculators, you should make sure that “buy calculators” is written in your site not only that but other keyword that also fit that category, like “adding machines” or “cheap calculators” This will help your search engine ranking.

Building Links The building of backlinks to your website is crucial in your attempt to get search engine traffic. The more links you have to your site, from other websites will help you get higher search engine results for your keyword’s. Again if you are selling adding machines, use anchor text in your links, so instead of creating a link that says “Click Here” create a link that says “Adding Machines” This will help you get better ranking when someone searches for Adding Machines.

Targeted Visitors Leave your link on website where your potential customers may find it, for instance forums or blogs related to your website. But do not spam your site as this will be noticed by search engine crawlers and will eventually result in a blacklist entry.

Offline Advertising Be sure to market your website offline. Advertise in local newspapers, even laundry mats on there bulletin boards.

Be Sure To Use A Site map Once your site is up and you have all the pages created, you will want to create a sitemap that will make it rather easy for the search engine crawlers to find your pages and get them indexed in there results.

Build Your Website For Crawlers Search engines send out bots to crawl your site to pick up your content to be indexed in there results. Now since the crawlers only read text, having a site that has loads of banners or flash animation even Java script, is content on your site that the search engines don’t read. Try to keep this type of media to a minimum on your site and load your site with lots of text.

Don’t Use Frames Never use frames in the design your website! Lots of search engines simply skip over web pages with frames due to the fact that they are a difficult to be seen apart from each other by visitors. For instance, if your frame page consists of menu.html and content.html and your visitor would land on content.html, he would not have a menu to navigate through your website.

Don’t Spam As important as backlinks are, the last thing you want to do is leave the same link on every site. If you have 1,000 links pointing to your site and they all say, “If you are looking for calculators click here”, the search engines could read this as spam and not list your site in the results. Use different anchor text links and different wording leading up to the link.

Once all this is done, make sure you submit your website to the search engines, each and every month to make sure your site and pages stay indexed in there results.

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