Internet Marketing/ Website marketing:
Search engine optimization (referred to in the industry as SEO) is a technique used to generate search engine traffic to a website. It can also be referred to more generally as search engine marketing. SEO involves attaining a higher ranking in search engines via changes to your site content and code to make it more relevant and therefore more search engine compatible.
Simply put, proper SEO techniques will have your web pages rank high in search engine results pages when Internet users conduct a search for your relevant keyword phrases. Example: If you own an Italian restaurant in Montclair, NJ, then the goal is to have your web pages in the first ten, preferably, first three results, when users search keyword phrase such as: restaurants montclair nj, italian restaurants montclair, italian restaurants new jersey, italian restaurant Essex county, etc. Internet users cannot learn about your business if they cannot find you in this manner.
Did you know that 86% of Internet users rely on search engines and directories to find the information they need? Therefore, ranking high in search engines and directories should be critical to your Internet marketing strategy. Unfortunately, many online businesses fail to address the importance of search engines, building their website without any regard to search engine compatibility at all.
On the other hand, many people assume that submitting their web site to lots of search engines will automatically increase traffic to their site. This is not the case. Here’s the proof - when someone conducts a search using a search engine for a keyword related to your site's products or services, does your page appear in the top 10 matches – or do your competitor’s web pages show up instead? It’s likely that your site is simply not ranked high enough. You may be listed in the engine, but in the “back pages” of results. To fix this problem, your site may need assistance from an SEO company like our own, which specializes in search engine optimization services.
The Basics of Building an Online Business
As an internet marketing guide, a lot of people ask me how to start and grow an online business. I tell them this: There's a proven sequence of steps you can follow to guarantee your success. How do I know? I've seen thousands of people start and grow online businesses following the same exact process.
Step 1: Find a need and fill it.
Step 2: Write sales copy that sells.
Step 3: Design and build your website.
Step 4: Use search engines to drive targeted buyers to your site.
Step 5: Establish an expert reputation for yourself to drive even more traffic to your site.
Step 6: Use the power of e-mail marketing to keep in touch with your visitors and turn them into buyers.
Step 7: Increase your income through back-end sales and up selling.
Step 8: Start an affiliate program to maximize your sales and revenue.
If you’re just starting out, stick to the sequence of steps in this quick guide. If you’ve been online awhile, do a quick review and see if there’s a step you’ve been neglecting or never got around to doing in the first place. You can’t go wrong with the basics.
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